Before creating a moodboad of initial ideas from my music magazine I have looked into publishers and what competitors already in the industry in order to establish I gap in the market for new genre and style of magazine that would target an audience that may not predominately be catered for already.
The most established and prestigious two publishes were IPC who publishes NME, that's emulated a more rock, grungy anti establishment ideologies targeting a rebellious audience that challenged and went against conventional style and image. Bauer media, also a ground breaking publishers who main star in the market is Q, a more glamours, high end magazine with an empathises of style and comeporary music, wit also a politically provative outlook.
I believe for my magazine Bauer will be more suited due to its target audience of a more economically stable, mainstream, image driven lifestyle demographic, and due to this they would aid in creating a synergy between contemporary music and fashion, which is the route i wish to go down as its currently not a concept exploded in the industry.
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